publicações selecionadas
-
artigo de revista
- The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study. Business Strategy & Development. 2024
- Artificial Intelligence and the Tourism Film 2024
- Increasing customer engagement in digital marketing campaigns in a time of AI 2024
- Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness. Cogent Business & Management. 2024
- Sustainability in wine tourism: a bibliometric and content review 2024
- The Influence of Artificial Intelligence on Advertising 2024
- The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services. 2023
- Satisfaction and Dissatisfaction in Wine Tourism: A User-Generated Content Analysis. Tourism and Hospitality Research. 2023
- The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science. 2023
- The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities. Journal of Hospitality and Tourism Insights. 2023
- Digital Marketing’s Impact on Rural Destinations’ Image, Intention to Visit, and Destination Sustainability. Sustainability. 2023
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 2022
- Análise da adequabilidade do destino terras de Trás-os-Montes face ao nicho de mercado nómadas digitais. Revista Egitania Sciencia. 2022
- Digital Marketing Plan for CubiCasa OY USA. IBIMA Business Review. 2022
- Motivational factors of conference attendees – relevance of online communication and nationality. Journal of Marketing Research and Case Studies. 2022
- Nómadas digitais: a tecnologia aliada ao trabalho e ao lazer 2022
- The electric car charging market in Latvia: business recommendations for new players in the market. Revista Egitania Sciencia. 2022
- Digital marketing in hospitality - case study of social networks as a communication toll in Oporto hotels. Journal of Internet Social Networking & Virtual Communities. 2021
- Understanding the changes in the tourists perceived risk after covid-19. Journal of Eastern Europe Research in Business and Economics. 2021
- Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case. Journal of Marketing Research and Case Studies. 2021
- Development proposal for the Trás-os-Montes wine route: technology as a differentiating element. Procedia Computer Science. 2020
- People: the most important marketing asset of territories. Journal of Marketing Research and Case Studies. 2020
- Rota dos vinhos de Trás-os-Montes: uma proposta de desenvolvimento. Revista Egitania Sciencia. 2020
- THE POTENTIAL OF GASTRONOMIC TOURISM IN THE PORTUGUESE MUNICIPALITY OF MIRANDELA. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020). 2020
- Boosting Cultural Heritage in Rural Communities Through an ICT Platform: The Viv@vó Project. IBIMA Business Review. 2019
- International Career: What Attracts Lithuanian Talent?. Journal of EU Research in Business. 2019
- Online negative reviews in the hospitality industry: moving from problems to opportunities. Journal of Marketing Research and Case Studies. 2019
- Os 5 sentidos associados a Portugal na perspectiva dos turistas. Procedia Computer Science. 2019
- The influence of blogs on the complain intention: the case of the cruise ship industry. Journal of Marketing Research and Case Studies. 2019
- Touristic Experiences- The 'Living in the Grandma's House' Project. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP TOURISM AND HOSPITALITY MANAGEMENT (IWTHM2019). 2019
- Envolvimento da comunidade – A condição necessária para o sucesso da marca regional. Journal of Tourism and Development. 2017
- Operationalizing Interaction between Firms and Regions. Theoretical Economics Letters. 2016
- The Effect of Wine Tourism Experiences on Wine Brands. Universal Journal of Management. 2016
- Wine Tourism and Regional Development. EduSer. 2016
- Mutual influence between firms and tourist destination: a case in the Douro Valley. International Review on Public and Nonprofit Marketing. 2014
- The Effect of Wine Tourism Experiences on Wine Brands. ORTE 2013 - International Conference on Rural Tourism. 2013
- EMPREENDEDORISMO E COMPATIBILIDADE RELACIONAL: O CASO AQUAPURA NO CONTEXTO DA REGIÃO DO DOURO. EduSer. 2012
- Influência recíproca entre empresas e destino turístico: o caso Aquapura no contexto da região do Douro. Journal of Tourism and Development. 2012
- Interacção entre Infra-Estruturas e Regiões: O Caso do Porto de Aveiro. Revista Portuguesa de Estudos Regionais. 2012
- A Importância do Marketing para o Desenvolvimento Turístico: O caso de Montalegre. Journal of Tourism and Development. 2011
- Territorial marketing: interaction between industrial and regional networks. International Review on Public and Nonprofit Marketing. 2011
- Bioinformática: uma lista de recursos disponíveis. Broteria genética. 2001
-
artigo de conferência
- Sustainability, self-identity and generations: The influence of CSR communication on employer brand attractiveness 2024
- Relationship Marketing as a loyalty tool: The case of the Vila Gale Hotel Group. Iberian Conference on Information Systems and Technologies, CISTI. 2023
- Digital Marketing in Wine Tourism - The case of Quinta do Sobreiró de Cima,Marketing Digital no Enoturismo: O caso da Quinta do Sobreiró de Cima. Iberian Conference on Information Systems and Technologies, CISTI. 2023
- Feito de alma - Turismo criativo em territórios de baixa densidade. International Workshop Tourism and Hospitality Management. 2023
- The impact of user-generated content in shaping the image of tourist destination across different generations. Iberian Conference on Information Systems and Technologies, CISTI. 2023
- An ICT Integrated Model for Traceability, Promotion and Valorization of Regional Food Products. Iberian Conference on Information Systems and Technologies, CISTI. 2022
- Gaming times four: how does customer participation shape consumer brand identification during the new product creation process a conceptual model proposal. Procedia Computer Science. 2022
- Image of Douro Wine Region through social networks - Visitor Perception. 37th IBIMA International Conference. 2022
- O papel da comunicação digital na promoção turística de territórios de baixa densidade: o caso de Macedo de Cavaleiros e Vila Nova de Foz Côa. Iberian Conference on Information Systems and Technologies, CISTI. 2022
- O perfil e as motivações turísticas: os turistas do concelho de Torre de Moncorvo. International Conference of Applied Business and Management (ICABM2020). 2022
- O uso de SEO para alavancar a visibilidade digital e atrair visitantes: o caso das termas de Chaves. Iberian Conference on Information Systems and Technologies, CISTI. 2022
- Social Media Marketing Research at the Hotel Industry in Slovakia. Iberian Conference on Information Systems and Technologies, CISTI. 2022
- The electric car charging market in Latvia: a qualitative portrayal. International Conference of Applied Business and Management (ICABM2020). 2022
- e-Marketing influence on rural tourism destination sustainability: a conceptual approach. Lecture Notes in Networks and Systems. 2022
- The Potential of Digital in the Hotel Sector 2021
- Tourism and COVID-19: Impacts and Implications on the Tourist Consumer Behavior 2021
- 360º integrated model for the management of wellbeing holistic experiences in tourist destinations 2021
- Developing a digital marketing plan: the case of CubiCasa OY to the United States of America market 2021
- Digital marketing impact on rural destinations promotion : a conceptual model proposal 2021
- Digitization and Gamification in Cultural Heritage: : The portuguese context in the framework of national and international policies and some practical examples. Iberian Conference on Information Systems and Technologies, CISTI. 2021
- Do public tourism organizations embrace and report social responsibility? 2021
- Economia de partilha: o modelo de negócio do Airbnb 2021
- Gamificação aplicada a geoparques: uma proposta de modelo conceptual 2021
- Gamificação em turismo - o caso do grupo Accor. International Workshop Tourism and Hospitality Management. 2021
- Impacts of covid-19 on the tourist perceived risk: a conceptual approach. 37th IBIMA International Conference. 2021
- Nómadas digitais - um novo alvo para o destino terras de Trás-os-Montes 2021
- O potencial da gastronomia nos territórios de baixa densidade: o caso de Mirandela 2021
- Realidade virtual e realidade aumentada no setor do turismo: o caso específico dos museus portugueses. International Workshop Tourism and Hospitality Management. 2021
- Social networks relevance as a promotion tool in the hotel industry: the case of Porto hotels. 37th IBIMA International Conference. 2021
- The online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montes 2021
- Turismo criativo: o caso prático do concelho de Vimioso 2021
- O potencial do turismo criativo nos territórios de baixa densidade: o projeto Viv@vó 2020
- Sensory marketing at the destination level: a conceptual approach 2020
- The potential of gastronomic tourism in the portuguese municipality of Mirandela. International Conference of Applied Business and Management (ICABM2020). 2020
- The relevance of online communication for conference attendees motivation. Differences between german and portuguese participants 2020
- The relevance of the local touristic actors for the destination communication: the case of terras de Trás-os-Montes 2020
- The Role of Facebook in the Tourist Experiences 2019
- An ICT platform to support cultural heritage in rural communities: the Viv@vó – living in the grandma's house case study 2019
- Locals: at the heart of territorial marketing 2019
- Perceção dos residentes face ao impacto do turismo 2019
- Positioning of a religious destination. Complexities and challenges 2019
- The foreign career path attraction factors of Lithuanian talent labour 2019
- Touristic experiences - the living in the grandma’s house’ project 2019
- Wine tourism - a proposal for the development of the Trás-os-Montes wine route 2019
- Gastronomia e culinária da terra quente transmontana - património identitário e recurso turístico 2018
- Impact of service recovery on online negative reviews: the case of hospitality industry 2018
- O contributo dos voos low cost na expansão dos hostels, na cidade do Porto 2018
- Service recovery influence on consumer's complaint intention to obtain benefits. The case of the cruise ship industry 2018
- The impact of the national culture on expectations of services: the case of sightseeing in Porto 2018
- The effect of wine tourism experiences on wine brands 2013
- Empreendedorismo e compatibilidade relacional: o caso Aquapura no contexto da região do Douro 2012
- A Importância do Marketing para o Desenvolvimento Turístico: O Caso de Montalegre 2010
- Interacção entre infra-estruturas e regiões: o caso do porto de Aveiro 2010
- Uma abordagem Relacional ao Desenvolvimento dos Territórios 2009
- The Role of External Actors on the Development of Territorial Dynamic Competences 2008
- Marketing para territórios : uma abordagem relacional 2007
- Quo Vadis marketing de serviços? Uma visão integrada de produtos e serviços 2007
- A Model for Understanding the Dynamics of Territorial Networks: The Case of Tourism in the Douro Valley 2006
- O espaço como elemento relacional 2006
- The relevance of collective action in tourism 2006
- Wine, tourism and collective action 2006
-
livro
-
capítulo de livro
- Relevance of the Spatiotemporal Behavior of Tourists and Residents to Tourism Planning and Marketing of Successful Destinations 2025
- Unlocking the Untapped Potential of Digital Tools for Promoting Low-Density Territories: A Case Study of Mirandela 2025
- Artificial Intelligence and Visitors' Spatiotemporal Behaviour 2024
- Digital Nomads: Who They Are and What They Want from the Destinations?. Advances in Tourism, Technology and Systems. 2024
- Literature Review on the XR Technologies in Tourism 2024
- Place knowledge management in promoting gastronomic tourism and regional development: a case study applied to the lampreia festival in Portugal 2024
- Trust in Influencer Marketing 2023
- Digital Nomadism an Opportunity for Low-Density Territories: Trás-os-Montes Lands Case. Advances in Tourism, Technology and Systems. 2022
- Olives and Touristic Experiences 2022
- Smart Technologies in Tourist Destination Marketing: A Literature Review. Communications in Computer and Information Science. 2022
- Tracking Techniques in the Study of Tourists’ Spatiotemporal Behavior 2022
- Innovative Marketing Approaches as Triggers to Rural Tourism Sustainability: An In-Depth Analysis to Existing Literature 2021
- The Potential of Digital Marketing in the Promotion of Low-Density Territories: The Case Study of Mirandela Municipality 2021
- O contributo dos voos low cost na expansão dos hostels, na cidade do Porto 2018
- Empreendedorismo e compatibilidade relacional: o caso Aquapura no contexto da região do Douro 2015
- Marketing Territorial 2014
- O caso de desenvolvimento turístico de Montalegre: uma ideia da natureza 2012
- Regions as networks: towards a conceptual framework of territorial dynamics 2012
- O Caso de Desenvolvimento Turístico de Montalegre: Uma Ideia da Natureza 2011
-
teses
-
documento
- Preface - AI Innovation in Services Marketing 2024
- Preface - AI Innovations for Travel and Tourism 2024
- Preface - The role of brands in an era of over-information. AI Innovation in Services Marketing. 2023
- O marketing e o desenvolvimento turístico: o caso de Montalegre 2010
- Regions as networks: towards a conceptual framework of territorial dynamics 2010
- Análise conjunta da dinâmica territorial e industrial: o caso da IKEA – Swedwood 2009
- Marketing para Territórios – Uma Abordagem Relacional 2007