Tourism and COVID-19: Impacts and Implications on the Tourist Consumer Behavior
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abstract
A pandemia Covid-19 gerou um surto sanitário e uma
crise na atividade turística sem precedentes à escala mundial. Os
efeitos da pandemia mais do que contraírem de imediato a
procura revelam ter efeitos estruturais no comportamento do
consumidor turístico. A partir de uma revisão de literatura
baseada no comportamento do consumidor foi construído um
modelo explicativo que põe em interação as necessidades do novo
consumidor, com a reformulação da oferta turística para atender
a essas necessidades. Conclui-se que a pandemia provocou um
impacto permanente no comportamento do consumidor,
acelerando a migração para o online, com maior ênfase na
segurança, higiene e saúde.
Financiado por fundos nacionais através da FCT –
Fundação para a Ciência e a Tecnologia, I.P., no âmbito do
projeto referência nº: UID/B/04470/2020
The Covid-19 pandemic generated an unprecedented
global health outbreak and economic crisis. Therefore, and due
to the growing attention given to its effects on the tourism sector
and the numerous predictions made at both micro and macro
levels, this study seeks to understand the transformations in
tourist consumer behavior caused by the covid-19 pandemic.
Thus, based on several assumptions, an explanatory model was
built that addresses both the demand side (new consumer
preferences) and the supply side (measures and strategies to
combat the impacts generated by the perceived risk acquired
during the confinement period). In this context, in view of the
results obtained, it was concluded that this crisis had a
permanent impact on consumer behavior, accelerating the
migration to online, with a greater emphasis on safety, hygiene
and health, as well as environmental and financial awareness.
