selected publications
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academic article
- Does it bug you eating bugs? The emotions of anthropoentomophagy. British Food Journal. 2024
- Mapeando a escolha do estudante de marketing e comunicação no ensino superior: um estudo em Portugal 2021
- Outdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC). European Journal of Applied Business Management. 7:1-21. 2021
- Outdoor tourism in the north of Portugal from the perspective of tourist entertainment companies 2021
- A Qualitative Market Analysis Applied to Mini-FLOTAC and Fill-FLOTAC for Diagnosis of Helminth Infections in Ruminants. Frontiers in Veterinary Science. 2020
- CONSUMPTION OF EDIBLE INSECTS - FACTORS INFLUENCING INDIVIDUALS TO TRY NEW FOODS. Revista Romana de Medicina Veterinara. 2020
- Entomofagy ¿ A Viable Solution for Supporting Food Security. www.amfiteatrueconomic.ro. 21:462. 2019
- O marketing social e a promoção de mudanças estruturais no aleitamento materno. Revista de Administração de Empresas – RAE, FGV-EAESP . RAE-Revista de Administração de Empresas, 54(4), 370-380 . 54. 2014
- Social marketing: an application to the behaviour of breastfeeding. International Review on Public and Nonprofit Marketing. 10:185-186. 2013
- Influences of behavioral intention on maternal breastfeeding- An exploratory study in the realm of social marketing | Influenciadores da intenção do comportamento do aleitamento materno - Um estudo exploratório no âmbito do marketing social. INNOVAR-Revista de Ciencias Administrativas y Sociales. 22:99-110. 2012
- A review of inter-organizational networks: Evidence from studies published in 2005-2008 | Una revisión de redes inter-organizacionales: Evidencias de estudios publicados en 2005-2008. Cuadernos de Administracion. 24:133-155. 2011
- Plano de Vida: Proposta de um Programa de Preparação para a Reforma. Revista Pensamento Contemporâneo em Administração, Universidade Federal Fluminense. 10:68-92. 2010
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chapter
- Using Routes or Itineraries to Create Networks in Regions with Low Competitiveness 2023
- What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science 2023
- An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and Can Revolutionize Our Life 2021
- Inovação em marketing: uma resposta da BTrust à crise (pandémica) na gestão de eventos. 125-140. 2021
- Applying Segmentation to Social Marketing Breastfeeding Behaviour 2015
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conference paper
- COMBAR COST EU. A mobile application proposal 2022
- Validação teórica em modelagem de equações estruturais aplicada ao Marketing Social 2022
- Barriers and incentives for uptake of diagnostics for sustainable worm control by European dairy cattle farmers 2021
- Identifying new opportunities from the pandemic crisis. 549-551. 2021
- Interdisciplinary pedagogical activity, collaborative teaching under COVID-19. Edulearn Proceedings. 8241-8247. 2021
- Monitoring of outdoor tourism demand 2021
- Monitoring of outdoor tourism demand. North of Portugal 2021
- Perceptions and attitudes to sustainable roundworm control by European sheep farmers 2021
- Project-based learning in distance learning: an appoach to organize events and develop competencies. Edulearn Proceedings. 8381-8387. 2021
- Supply-side perspectives on outdoor tourism in the North of Portugal. 339-348. 2021
- A PROJECT TO DEVELOP A PRACTICAL APPLICATION OF SOCIAL ENTREPRENEURSHIP 2020
- WOULD IT BE POSSIBLE TO TEACH NOTIONS OF SCIENTIFIC RESEARCH METHODOLOGY THROUGH ANALOGIES TO COMMON PROBLEMS? 2020
- Barriers and incentives for uptake of diagnostics for sustainable worm control by European dairy cattle farmers 2020
- FOCUS GROUP: A PRACTICAL APPLICATION IN CLASSROOM 2019
- THE PROBLEM-BASED LEARNING (PBL) APPLIED TO HIGHER PROFESSIONAL TRAINING COURSE 2019
- Edible insects – alternative sources of food 2019
- ROOTOUR: Raízes Ancestrais e Itinerários do Património em Territórios de Baixa Densidade 2019
- PROBLEM-BASED LEARNING: AN EFFECTIVE PEDAGOGICAL APPROACH TO ACQUIRE AND DEVELOP SKILLS 2018
- Marketing Social: uma aplicação ao comportamento do aleitamento materno 2014
- Principais modelos existentes na para auxiliary o processo de internacionalização das PME’s familiares 2014
- Social Marketing: testing a model of Breastfeeding Behaviour Intention 2014
- Knowledge and Attitudes of Today's Young People Face in the Future to Breastfeeding 2013
- Social marketing: an exploratory study of the breastfeeding behaviour 2012
- Investigação em Redes Inter-Organizacionais: Actualidades e Perspectivas Futuras". 50-50. 2010
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document
-
journal article
- Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food?. Agricultural and Forest Entomology. 547. 2023
- Causa versus efeito. Do que se trata?. Metodologias e Aprendizado. 380-395. 2023
- Artificial intelligence and the evolution of finance: opportunities, challenges and ethical considerations. 20-23. 2023
- Da licenciatura ao mestrado: as influências na tomada de decisão dos estudantes de marketing e comunicação no Politécnico da Guarda, Portugal. Revista Egitania Sciencia. 65-85. 2023
- Understanding the uptake of diagnostics for sustainable gastrointestinal nematode control by European dairy cattle farmers: a multi-country cross-sectional study. Parasite. 1-12. 2023
- Insect-Based Food: A (Free) Choice. Sustainability. 11541-7186. 2022
- The Potential of Blockchain Technology in Higher Education as Perceived by Students in Serbia, Romania, and Portugal. Sustainability. 749. 2022
- A problem-based learning experience with undergraduate marketing students. EduSer. 1-10. 2022
- Coaching laboral: uma alternativa para a educação continuada. EduSer. 1-17. 2022
- RE-FOOD: a collaborative movement based on volunteers networking. 76-80. 2022
- Exploring Opportunities and Challenges of Artificial Intelligence and Machine Learning in Higher Education Institutions. Sustainability. 10424-10424. 2021
- Blockchain technology enhances sustainable higher education. Sustainability. 2021
- Mapeando a escolha do estudante de marketing e comunicação no ensino superior: um estudo em Portugal. European Journal of Applied Business Management. 18-32. 2021
- Outdoor tourism in the North of Portugal from the perspective of tourist entertainment companies (TEC). European Journal of Applied Business Management. 1-21. 2021
- Green and sustainable public procurement—an instrument for nudging consumer behavior. A case study on romanian green public agriculture across different sectors of activity. Sustainability. 12-12. 2020