selected publications
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academic article
- Locals: at the Heart of Territorial Marketing. International Business Information Management Association Conference. 2019
- Positioning of a Religious Destination. Complexities and Challenges. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP TOURISM AND HOSPITALITY MANAGEMENT (IWTHM2019). 2019
- The Role of Facebook in the Tourist Experiences. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP TOURISM AND HOSPITALITY MANAGEMENT (IWTHM2019). 2019
- Wine Tourism-A Proposal for the Development of the "Tras-os-Montes" Wine Route. PROCEEDINGS OF THE INTERNATIONAL WORKSHOP TOURISM AND HOSPITALITY MANAGEMENT (IWTHM2019). 2019
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chapter
- Trust in Influencer Marketing. 1-20. 2023
- Olives and Touristic Experiences. 1-18. 2022
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conference paper
- Augmented Reality and Virtual Reality in Cultural Tourism: 'Ara as it Was' 2022
- Image of Douro Wine Region through social networks - Visitor Perception,Imagem do Douro Vinhateiro através das redes sociais - Perceção do Visitante. 37th IBIMA International Conference. 1-3130. 2022
- Digital Marketing Impact on Rural Destinations Promotion : A conceptual model proposal. 1-8. 2021
- Destination Image on Social Media: The case of the Douro Wine Region. Iberian Conference on Information Systems and Technologies, CISTI. 1-6. 2021
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journal article
- The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services. 1-10. 2023
- The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science. 22-45. 2023
- Visitors’ perception image of the Douro demarcated region through social networks. Journal of Internet Social Networking & Virtual Communities. 1-18. 2022
- Mutual influence between firms and tourist destination: a case in the Douro Valley. International Review on Public and Nonprofit Marketing. 209-228. 2014
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thesis