Immersive Digital Marketing for Smart Cities Focusing Tourism Chapter Conference Paper uri icon


  • The tourism sector has gained increasing importance in the economy of many regions, or even countries, however, the way in which organizations and terri- tories communicate and promote each other, to attract tourists, significantly impacts the success of the sector, and digital marketing strategies have stood out as promising. Thus, in a digital society, in which information and communication technologies are present in the daily life of the general population, especially mobile technologies, it is essential that the tourism sector seeks innovative and differentiating marketing and communication strategies. When considering the technological advances, which have been asserted lately, wireless communication networks with high bandwidth, processing capacity of mobile technologies, Internet of Things, Big Data, Virtual and Augmented Reality, Empowered Smart Cities with different technology; it can be said that the conditions are in place so that new paradigms and marketing strategies can emerge. These technologies allow to communicate with the target audience in a more impactful way and stimulating different senses, that is, immersive. It is in this context that the opportunity and motivation for the development of this research work arises. In this sense, this work highlights the technologies that we consider most relevant, combining them in a conceptual model that is proposed and that we consider enhancing an immersive and innovative digital marketing strategy, for the promotion of touristic destinations.

publication date

  • 2022