Identification of critical success factors that maximise customers? satisfaction: multivariate analysis
Artigo Académico
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Pesquisas
palavras-chave
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Cluster analysis
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Critical success factors
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Customers
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Exploratory factor analysis
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Importance-satisfaction matrix
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Importance-satisfaction matrix, critical success factors, customers, exploratory factor analysis, cluster analysis.
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cluster analysis
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critical success factors
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customers
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exploratory factor analysis
