abstract
- The health and well-being market has suffered many evolutions in recent years, the differences occurring mainly in your holistic vision, demand profile and supply structuring. This article aims to present theoretical reflections on the scientific advances in this area over the last years. The study presents a literature review, published in the last years, on two intrinsically related themes: “Health and Well-being” and “Thermalism.” It then analyses the profile of consumers/practitioners. The methodology incorporates a mixed approach: a bibliometric and content analysis of the existing literature. It is also intended to identify the main trends and transformations that have occurred in the health and well-being market. Additionally, it intends to contribute to the advancement of scientific knowledge in this field of research. The main conclusions are related to the increase in publications in this area with different subjects, highlighting its growing interest and relevance in society. It is observed an increasingly holistic understanding of health and well-being and its impacts on people's quality of life and a change in the consumer profile, which is increasingly young and healthy with different motivations.