selected publications
-
academic article
- Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: People and Places in the Global Economy. 2018
-
book
-
conference paper
- Encouraging innovation and relational Trends in thermal tourism: a peninsular northwest perspective. 18514-18524. 2021
- The role of e-marketing as in specific contexts of sports tourism. 1-5. 2021
- The pandemic Covid-19 and the online selling process in small and medium-sized enterprises (SMEs): a preliminary perspective. 18504-18513. 2020
- The cultural marketing in the relational management: a preliminary Minho cultural approach. 4780-4787. 2019
- Trust and perceived risk in consumer behaviour: A preliminary study in electronic commerce. 4883-4894. 2019
-
document
- Preface - The role of brands in an era of over-information. The role of brands in an era of over-information. xii-xv. 2023
-
journal article
- Assessing the impacts of internal communication: employer branding and human resources. 1-13. 2023
- The dark side of the brand and brand hate: a review and future research agenda. 1-19. 2023
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 155-172. 2022
- A lealdade da geração Z ao metro do Porto contributo para o desenvolvimento regional. Revista Portuguesa de Estudos Regionais. 2022
- Encouraging consumer loyalty: the role of family business in hospitality. Journal of Family Business Management. 2021