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Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process
Academic Article
http://hdl.handle.net/11110/1796
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authors
Ferreira, Jéssica Patrícia Miranda
Bruno Sousa
publication date
January 1, 2020
Research
keywords
Crafts
creative tourism
creativity,
experiential marketing
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Digital Object Identifier (DOI)
https://doi.org/10.1007/978-981-15-2024-2_49