publicações selecionadas
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artigo de revista
- Leveraging sustainability cues in fashion advertising: comparative insights from Lithuania’s slow and fast fashion markets. European Business Review. 2025
- The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services. 2023
- The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science. 2023