We present project evaluation approaches that should be used as a basis for decision. We try to find what aspects must be taken into account in project analysis, acknowledging the need to consider intangible aspects that are impossible to measure and that lead to subjective analysis to project evaluators. We also wish to understand if firms have adequate tools and methods that incorporate and quantify all non financial aspects. We have identified several other aspects that influence projects’ evaluation and decisionmaking.
This is not a mere financial activity, but involves a diversity of behavioural and organizational
factors, and business perception, which should be adequately adjusted to invest with success.
