abstract
- UNIAG, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education UIDB/04752/2020
- Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is important. This study aims to evaluate, from the point of view of usability, the websites of hotel establishments in Terras de Trás-os-Montes, a region located in the north of Portugal.