In the last decade there has been a substantial increase in references to Artificial Intelligence (AI). AI has entered people’s lives, without them often realizing it. AI is increasingly present in our lives and in our daily lives, from our homes, transport, travel, industry, etc. It is inseparable to talk about AI without talking about chatbots. Therefore, the main objective of this study is to study the potential of chatbots in the tourism industry. For this purpose, a questionnaire was carried out among Higher Education students in Portugal, as it is understood that it is a good universe of study, since these technologies are still more associated with young audiences. On the other hand, also as a result of programs such as Erasmus, these young people travel more and are more aware of the potential of chatbots in tourism. The results of the questionnaire are presented in light of the literature and the responses collected, as well as the limitations of the present study. Future work that may mitigate the limitations of this research work are also presented.
