Co-creation as a Creative Strategy in the Pre-production of an Animation Film in a Twitch Community
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abstract
This paper exposes the development process, through co-creation strategies, of
the pre-production of an animated film, featuring Twitch.tv, a video live streaming service, as
the medium platform. Widespread accessibility to new technologies facilitates communication
and sharing of ideas in different areas. The Twitch.tv platform allows the display of any artwork
and promotes an easier communication between users in real time and through a set of
options, for example, a chat box which enables the sharing of new ideas and experiences
among members of a community. Exploring this potential, in order to stimulate greater
creativity and find innovative results, we propose the development of an animated film through
co-creation methods as a way to find innovative processes for an animation project. A twitch
channel was created and some of its users self-proposed to cooperate in the author's
animation project. This experience established connections with individuals from different
areas, like different fields of arts. The method was based on the dialogue between the author
and the users, who expressed themselves through the author's channel chat on Twitch. The
ideas launched were subsequently voted on and selected by the majority of participants, which
led to pre-production final results.
This paper exposes the development process, through co-creation strategies, of the pre-production
of an animated film, featuring Twitch.tv, a video live streaming service, as the medium platform. Widespread accessibility to new technologies facilitates communication and sharing of ideas in different
areas. The Twitch.tv platform allows the display of any artwork and promotes an easier communication between users in real time and through a set of options, for example, a chat box which enables
the sharing of new ideas and experiences among members of a community. Exploring this potential,
in order to stimulate greater creativity and find innovative results, we propose the development of an
animated film through co-creation methods as a way to find innovative processes for an animation
project. A twitch channel was created and some of its users self-proposed to cooperate in the author's
animation project. This experience established connections with individuals from different areas, like
different fields of arts. The method was based on the dialogue between the author and the users,
who expressed themselves through the author's channel chat on Twitch. The ideas launched were
subsequently voted on and selected by the majority of participants, which led to pre-production final
results.