publicações selecionadas
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artigo de revista
- Leveraging sustainability cues in fashion advertising: comparative insights from Lithuania’s slow and fast fashion markets. European Business Review. 2025
- Increasing customer engagement in digital marketing campaigns in a time of AI 2024
- Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness. Cogent Business & Management. 2024
- The Influence of Artificial Intelligence on Advertising 2024
- The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services. 2023
- The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science. 2023
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 2022
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artigo de conferência
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livro
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capítulo de livro
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documento
- Preface - Redefining the Future of Digital Marketing With Virtual Influencers 2025
- Preface - AI Innovation in Services Marketing 2024
- Preface - The role of brands in an era of over-information. AI Innovation in Services Marketing. 2023