selected publications
-
book
-
chapter
- Trust in Influencer Marketing. 1-20. 2023
- Olives and Touristic Experiences. 1-18. 2022
-
document
- Preface - The role of brands in an era of over-information. The role of brands in an era of over-information. xii-xv. 2023
-
journal article
- The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services. 1-10. 2023
- The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science. 22-45. 2023
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 155-172. 2022