Publications in VIVO

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Madalena Marinho

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selected publications

book
- The Online Presence and Communication of a Destination by the Tourist Entities of the Terras de Trás-os-Montes. Ed. 209. 2021
conference paper
- The online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montes 2021
- The relevance of the local touristic actors for the destination communication: the case of terras de Trás-os-Montes. 11034-11042. 2020
journal article
- Stakeholders’ Perceptions of the Communication of the Territorial Brand: The Case of Braganca. Journal of Tourism Management Research. 155-172. 2022
- Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case. Journal of Marketing Research and Case Studies. 1-11. 2021
thesis
- A perceção dos stakeholders perante a comunicação da marca territorial: o caso de Bragança 2021