selected publications
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academic article
- Social marketing: an application to the behaviour of breastfeeding. International Review on Public and Nonprofit Marketing. 10:185-186. 2013
- Influences of behavioral intention on maternal breastfeeding- An exploratory study in the realm of social marketing | Influenciadores da intenção do comportamento do aleitamento materno - Um estudo exploratório no âmbito do marketing social. INNOVAR-Revista de Ciencias Administrativas y Sociales. 22:99-110. 2012
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conference paper