The tourism industry has witnessed significant growth and transfor
mation in recent years, becoming one of the most dynamic sectors globally. With
the increasing number of tourist arrivals, the integration of cutting-edge tech
nologies, including Computer Reservations Systems (CRSs), Global Distribution
Systems (GDSs), the Internet, and various contemporary smart technologies, has
not only enhancedtheconvenienceandefficiencyoftravelbuthasalsorevolution
ized consumer behavior and expectations. Modern travelers demand personalized
and tailored experiences that cater to their individual preferences and interests.
Understanding the technological effect of so-called smart tourism on the tourist
experience is crucial for companies and tourist destinations to remain competitive
in the rapidly evolving scenario. This article aims to provide a comprehensive
review of the influence of smart tourism technologies on the tourist experience.
By synthesizing the latest research, examining industry practices, and analyzing
tourist behaviors through surveys, we explore the ways in which technology has
reshaped the tourism experience.
