The Importance of Touristic Collaborative Networks for Peripheral Regions: the CRECEER Project
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This chapter describes a specific project that was coordinated and implemented by a Higher Education Institution (HEI), the Polytechnic Institute of Bragança (IPB) to increase regional competitiveness. The project named “Creation of business cooperation networks in rural cross-border regions between companies in the gourmet agri-food and tourism sectors”, with the Portuguese acronym CRECEER, was implemented in two regions, Douro and Terras de Trás-os-Montes.
In order to increase the competitiveness of companies located in peripheral regions, the project focused in enhancing the quality of their supply, their visibility, the development of a common framework for online business, and the creation of a collaborative network that jointly commercialized gourmet products and touristic services. The implementation of the project, the activities developed, and the results obtained through the creation of a regional collaborative network with different participants, will be described.
