Tracking Wine Tourists’ Movements Using GPS: Evidence from the Bairrada Wine Route, Portugal Chapter uri icon


  • The chapter discusses the application and value of GPS (Global Positioning System) for tracking tourists’ movements in rural wine tourism destinations using data collected on the Bairrada wine route, Portugal. The chapter analyses the theoretical underpinning for collecting and analysing data for tracking people’s space-time movements, and then identifies the challenges that GPS entails when applied in rural areas for developing wine tourism from visitors’ surveys for enriching mobility insights. It explains the benefits of using GIS cartography combined with additional spatially referenced data for identifying and analysi ng movement patterns. The chapter concludes by discussing the practical implications of the study findings in helping destination managers to make better data-informed decisions regarding regional planning and sustainable tourism development.

publication date

  • 2023