selected publications
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academic article
- The determinants of innovation in micro and small enterprises in the northeast of Brazil. Quality - Access to Success. 20:84-88. 2019
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chapter
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conference paper
- Innovation management in micro and small commercial enterprises: an analysis of the level of innovation. 580-586. 2017
- La gestión de la innovación en las Micro y Pequeñas Empresas: un análisis del grado de innovación. 1331-1345. 2017
- Measuring of the degree of innovation in commercial and service micro and small enterprises. 23nd International Scientific Conference on Economic and Social Development. 731-741. 2017
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journal article
- The dark side of the brand and brand hate: a review and future research agenda. 1-19. 2023
- Encouraging consumer loyalty: the role of family business in hospitality. Journal of Family Business Management. 2021
- MEASURING THE DEGREE OF INNOVATION IN MICRO AND SMALL ENTERPRISES IN THE NORTHEAST OF BRAZIL. HOLOS. 1-13. 2019
- The determinants of innovation in micro and small enterprises in the northeast of Brazil. Quality - Access to Success. 84-88. 2019
- INNOVATION IN MICRO AND SMALL ENTERPRISES: A CONCEPTUAL PROPOSAL FOR RESEARCH. Journal of Modern Accounting and Auditing. 162-162. 2017
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thesis