Publications in VIVO

Co-author Network

Arminda Maria Finisterra do Paço

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selected publications

academic article
- O marketing social e a promoção de mudanças estruturais no aleitamento materno. Revista de Administração de Empresas – RAE, FGV-EAESP . RAE-Revista de Administração de Empresas, 54(4), 370-380 . 54. 2014
- Social marketing: an application to the behaviour of breastfeeding. International Review on Public and Nonprofit Marketing. 10:185-186. 2013
chapter
- Applying Segmentation to Social Marketing Breastfeeding Behaviour 2015
conference paper
- Marketing Social: uma aplicação ao comportamento do aleitamento materno 2014
- Social marketing: an exploratory study of the breastfeeding behaviour 2012
document
- Social marketing and the promotion of structural changes in breastfeeding 2014