publicações selecionadas
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artigo de revista
- Dissolução e reativação de relacionamentos cliente-empresa: estudo exploratório. XXII Jornadas Luso-Espanholas de Gestão Científica. 2012
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artigo de conferência
- Reactivation of relationships with customers in the case of telecommunications: A qualitative study 2019
- Is dissolution the solution? A customer relationship reactivation model 2018
- Towards a model of reactivation of relationships with customers 2015
- Customer relationship reactivation in the telecommunications sector 2013
- Dissolução e reativação de relacionamentos cliente-empresa: Estudo exploratório 2012
- Lost and win-back customers: towards a theoretical framework of customer relationship reactivation 2012
- Lost customers: determinants and process of relationship dissolution 2011
- Why do Customer Relationships Come to an End? 2009